Franchise Article Author: The Franchise Guide
The original Holiday Inn chain of hotels was founded in 1952 in Memphis, Tennessee by homebuilder Kemmons Wilson to provide inexpensive family accommodation for travelers within the USA. The first Holiday Inn was built by Wilson on Sumner Avenue in Memphis on the main road to and from Nashville. In 1954, Wilson incorporated the chain with Wallace E. Johnson. Wilson initially came up with the idea after a family road trip to Washington, DC, during which he was disappointed by the quality and consistency provided by the roadside motels of that era.
Wilson soon franchised the chain and it grew dramatically, following Wilson's original tenet that the properties should be standardized, clean, predictable, family friendly, and readily accessible to road travelers. By 1958 there were 50 Inns across United States, 100 by 1959, 500 by 1964, and the 1000th Holiday Inn opened in San Antonio, Texas in 1968. The chain dominated the motel market, leveraged its innovative Holidex reservation system, put considerable financial pressure on traditional hotels, and set the standard for its competitors like Ramada Inns, Travelodge, Howard Johnson's, Best Western and Days Inn.
Although still a healthy company, changing business conditions and demographics saw Holiday Inn lose its market dominance in the 1980s. In 1988 Holiday Inns International was purchased by UK-based Bass Brewers, followed by the remaining domestic Holiday Inn hotels in 1990, when founder Wilson sold his interest. The brand name Holiday Inn is still owned by the original Holiday Inn group and leased as a franchise to Intercontinental
Holiday Inn Worldwide is one of the most recognized hotel companies. If you are looking for hotel franchise opportunities, Holiday Inn should be your first stop.
Today's Holiday Inn Worldwide offers travelers full service amenities such as, restaurants and room service, a relaxing lounge, swimming pool and fitness center. And, for the business traveler, today's Holiday Inn offers 24 hour business services, meeting facilities, the Holiday Inn Meeting Promise and the Priority Club Rewards hotel rewards program.
Since 1999, Holiday Inn has been part of Intercontinental Hotels Group PLC. With strong brands, great technology, forward thinking marketing programs and superb support, you cannot pick a better hotel franchising partner. Like everyone in business, they pursue the holy grail of positive cash flow and better than market return on investment. If you are one of the prospective franchisee of Holiday Inn Worldwide the total investment and franchisee fees depends upon the location. The ongoing royalty fee is 5 % and the term of agreement is for 10 years and is renewable. The renewal fee varies.
The qualifications for you to be a franchisee are that you should have a general business experience or industry experience. You should have sound marketing skills. You can own more than one unit. 1% of all franchisees of Holiday Inn own more than one unit. Absentee ownership of franchise is allowed. 90% of current franchisees are owner/operators. Franchisees are provided with training at the headquarters depending on the franchisee’s location. The franchisees are provided with an ongoing support by newsletters, meetings toll free phone lines, grand opening for the hotel, internet facilities, security and safety procedures, field operations and evaluations. Franchisees are also provided with marketing support with co-operative advertising in national and regional media.
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