| Franchise Organizations |  | Author: Jeffrey L. Bradach
Publisher: Mcgraw-Hill (Tx)
Category: Book
This item is no longer available
Avg. Customer Rating:  9 reviews
Sales Rank: 7180797
Media: Hardcover
Shipping Weight (lbs): 1.7
ISBN: 0071050744
Dewey Decimal Number: 380
EAN: 9780071050746
ASIN: 0071050744
Publication Date: April 2000
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| Customer Reviews: Read 4 more reviews...
 Useful and insightful. April 8, 2006
Bradach looks at organizational issues and challenges as they relate to franchise organizations. He particularly focuses on fast food franchises which have a combination of company-owned and franchise restaurants.
He posits the four key challenges of the franchise organization as being:
Adding units
Uniformity
Local responsiveness
Systemwide adaptation
Most of the book addresses how the dual structure of companies with both company-owned and franchise restaurants assists with meeting these challenges. Bradach pays particular attention to the phenomenon of multi-unit franchisees.
Franchise Organizations was exactly what I was looking for in terms of the breadth and depth of knowledge. Bradach writes well, without pretension or overly-academic jargon. The book is bound with three appendices which cover the literature on owning or franchising, the design of Bradach's research, and the role of the field visit.
Recommended for other potential readers with an interest in the area.
 Need better research design and deduction December 5, 2002
4 out of 4 found this review helpful
This book was written by Dr.Bradach in 1997 but it stills a good reference today.
The comment I have, however, would be the research design is too limited. The research was conducted based on "food resturant chain" but the deduction (including the book title) seems to cover every franchise business. Is it possible that the research results for restuarant business only? We don't know. The research validation of the author still questionable to me.
The selected companies are too subjective, still. Several questions raised while I read the book about other franchise companies that the author didn't select. Although the author indicate three criteria (see research design of the book) to conduct the research, there is no mention to other companies that the author didn't choose.
This book is quite comprehensive but it can be one of the best reference book if the author go more detail (and change the title) for food restuarant business and add more detail about his research design.
 Overdone September 28, 2002
4 out of 5 found this review helpful
This book has a lot of good information but is buried within very long-winded writing.
MILLENNIUM MARVEL June 27, 2000
2 out of 9 found this review helpful
THE BOOK IS A SYNTHESIS OF THE EXACT CORE ISSUES OF FRANCHISING IN AN ENLARGED BUSINESS ENVIRONMENT AND IS HELPFUL FOR ORGANISATIONS AND BUSINESS PEOPLE WHO WISH TO ESTABLISH THE CHAIN THROUGH FRANCHISING. THE CASE LAWS REFERENCES COULD BE APPROPRIATELY GEARED UP AS EVERY BUSINESS HAS THESE FOCUSSES DESPITE OTHER ISSUES SUCH AS FINANCE, MARKETING, TECHNICAL AND TECHNOLOGICAL.
 Very informative and well researched January 8, 2000
10 out of 12 found this review helpful
Great in depth research is what first striked me about this book. It has a focus on the restaurant franchise business, with 5 successful examples from the US. The book explains a lot about the details of the organizational work done in the franchise business. I have come up with a useful insight on the whole matter. It is a well written thoroughly researched book and at the same time interesting to read, with chapters and parts divided nicely if you want to go back and forth between subjects. Although I own an non-restaurant franchise, this book helped me understand how the system works and what I should expect from my franchisor in some managerial aspects. I would highly recommend it if you own or think about owning a restaurant franchise, or any other franchise for that matter.
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