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Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store | 
 enlarge | Author: Carol L. Schroeder
Publisher: Wiley
Category: Book
List Price: $29.95
Buy New: $16.69
You Save: $13.26 (44%)
New (37) Used (10) from $16.58
Avg. Customer Rating:  2 reviews
Sales Rank: 81570
Media: Hardcover
Edition: 3rd
Number Of Items: 1
Pages: 432
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 6.2 x 1.7
ISBN: 0470107413
Dewey Decimal Number: 658.87
EAN: 9780470107416
ASIN: 0470107413
Publication Date: June 4, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.
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| Customer Reviews:
great book! June 20, 2008
2 out of 3 found this review helpful
This book is everything I had read about it. Thoughtful and complete in describing what it is like to open and run a specialty retail shop. Carol Schroeder seems to have identified all of the areas she would have wanted to be counseled on when starting her own business, and then spends time talking on the topic. This one is worth the money spent!
A Must Read!! July 25, 2007
8 out of 9 found this review helpful
If you have just opened a retail store, are getting ready to open, have begun planning your opening, have a retail store idea in mind, or have ever thought about any kind of retail adventure...this book is a MUST read! Carol Schroeder is an experienced and successful retail owner and she doesn't hesitate to share her knowledge in this book. I will keep this book by my side as I continue to plan my grand opening and beyond.
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