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The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events | 
 enlarge | Author: Judy Allen
Publisher: Wiley
Category: Book
List Price: $34.95
Buy New: $19.40
You Save: $15.55 (44%)
New (29) Used (15) from $19.40
Avg. Customer Rating:  5 reviews
Sales Rank: 273233
Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 6.1 x 1
ISBN: 047083188X
Dewey Decimal Number: 394.2068
UPC: 723812831883
EAN: 9780470831885
ASIN: 047083188X
Publication Date: September 16, 2002
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: BRAND NEW
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Product Description
Practical tools and expert advice for professional event planners
Before planning an event, there is much to be done behind the scenes. Proposals must be written, fees and contracts negotiated, and safety issues considered. This book goes behind the scenes to explain every aspect of organizing and strategic planning for events. Comprehensive coverage includes: preparing proposals, setting fees, designing multicultural events, and using efficient new technologies. Also included are practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.
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| Customer Reviews:
 Practical for special events December 23, 2004
5 out of 9 found this review helpful
Practical for special events, but does not distingish between event planning like weddings and conventions. Still pretty good.
 Packed With Knowledge! June 11, 2004
15 out of 17 found this review helpful
Planning a corporate party or special event? Don't lift a finger until you've read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. We recommend this logistical guide to corporate staffers or event planners who want to master the fine details.
Packed with Knowledge! April 29, 2003
31 out of 34 found this review helpful
Planning a corporate party or special event? Don't lift a finger until you've read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. We from getAbstract recommend this logistical guide to corporate staffers or event planners who want to master the fine details.
Planning for Planners August 24, 2002
26 out of 31 found this review helpful
With a strong endorsement from Susan Fenner Ph.D, Manager, Education and Professional Development, International Association of Administrative Professionals, Allen strives to teach the how-tos of planning special events. This incredibly detailed profession has been known to send any number of otherwise level-headed individuals screaming and dashing for the exits.Yet, with Allen's assistance and Levine's Guerrilla PR: Wired, which explains the promotions side of events, both a newcomer and an experienced professional can benefit from this book. Well-written, this book may save many a person from high blood pressure.
A Must Read August 12, 2002
20 out of 22 found this review helpful
This book gives a step-by-step plan on how to plan special events. It is a great reference for anyone who plans a career in this filed. I would also recommend Guerilla PR Wired by Michael Levine along with this book. These two cover the basis for PR and events planning.
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