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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge | 
 enlarge | Author: Judy Allen
Publisher: Wiley
Category: Book
List Price: $34.95
Buy New: $18.96
You Save: $15.99 (46%)
New (21) Used (13) from $18.88
Avg. Customer Rating:  1 reviews
Sales Rank: 509818
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.3 x 0.9
ISBN: 0470833874
Dewey Decimal Number: 394.20688
EAN: 9780470833872
ASIN: 0470833874
Publication Date: June 11, 2004
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Brand new Book, ALL days Low Price !
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Product Description
A helpful guide that shows event planners how to market their business
World events and economic trends are challenging the event management industry more than ever before. Planners everywhere are looking for strategies to regroup, diversify, and gain a competitive edge. Marketing Your Event Planning Business is the ultimate guide to showing event management professionals how to set themselves apart. Topics covered include: diversifying the client base, developing niche markets and areas of expertise, establishing a back-up plan for use during downturns, and innovative ways to solicit new sales. Judy Allen (Toronto, ON, Canada) is a highly regarded expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning and production company that consults on orchestrating special events worldwide. She is also the author of Event Planning (0-471-64412-9), The Business of Event Planning (0-470-83188-X), and Event Planning Ethics and Etiquette (0-470-83260-6).
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| Customer Reviews:
Realy usefull August 21, 2006
6 out of 8 found this review helpful
Real good analysis of event market. A lot of good ideas. A god seeing of what need to be done to catch new customers.
Thanks, I'll use it a lot for my company
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