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Franchise Fraud: How to Protect Yourself Before and After You Invest | 
 enlarge | Author: Robert L. Purvin
Publisher: Wiley
Category: Book
List Price: $27.95
Buy New: $8.95
You Save: $19.00 (68%)
New (3) Used (13) from $4.22
Avg. Customer Rating:  9 reviews
Sales Rank: 985608
Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.3
Dimensions (in): 9.5 x 6.4 x 1
ISBN: 0471599476
Dewey Decimal Number: 343.730887
EAN: 9780471599470
ASIN: 0471599476
Publication Date: April 1994
Availability: Usually ships in 1-2 business days
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Product Description
A primer on the promises and perils of franchising. Now in paper! It's big business, accounting for one-third of America's retail revenue. But franchising is still a risky proposition?at least for the franchisee. This resource exposes the frauds and abuses too many companies perpetrate on their franchisees?everything from unfulfilled pledges of promotional support to oversaturating the market with outlets. It helps potential franchise owners avoid being victimized by explaining, in specific detail, what to look for, what questions to ask, and what agreements to make before signing a contract. Robert Purvin also reveals how to identify and take advantage of the worthwhile franchising opportunities available today. ROBERT PURVIN, JR. (San Diego, California) is an attorney who is an expert on franchising and franchise law. He is Chairman of the American Association of Franchisees and Dealers.
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| Customer Reviews: Read 4 more reviews...
Essential reading to anyone contemplating the purchase of a franchised business. September 3, 2008
Franchises can be a great way to start a business, but they do have their own particular pitfalls to be aware of. "The Franchise Fraud: How to Protect Yourself Before and After You Invest" is a guide for investors who are contemplating purchasing a franchise. With wound and practical advice on avoiding the pitfalls of the contracts, identifying and establishing your rights, and how to utilize a contract to personal advantage, "The Franchise Fraud" is very highly recommended as essential reading to anyone contemplating the purchase of a franchised business.
The MUST read for those interested in franchising.. August 8, 2008
Mr. Purvin's book is an outstanding review of the history of franchising and the current state of the franchisor/franchisee relationship. It is a must read for anyone involved in the business of franchising, particularly those who are considering investment in a franchise system.
It's words ring truer today than when they were first published over a decade ago.
The dark side of franchising revealed May 28, 2007
I am researching some business opportunities, including franchising. I was put off by some of the terms of the franchise agreements that I had reviewed, and so ordered some books on the subject. "The Franchise Fraud" is a must read for anyone considering "renting" (you don't buy a franchise, they all have a limited term). Mr. Purvin exposes many of the traps and pitfalls that can befall a franchisee when they don't understand what they are getting into. He also debunks many of the rosy statistics about success rates quoted by franchisors. In many cases, the franchise company holds all of the cards, and the franchisee has very few rights under the typical franchising contract.
Truly outstanding July 5, 2002
19 out of 20 found this review helpful
The most intelligent and well reasoned business book I have read in a long time.As an aspiring entrepreneur, and like many others, I considered purchasing a franchise as one possible route to business ownership. Not having owned a business previously, I figured this could be a lower risk way to learn about business through the benefit of a pre-existing, "proven" business method. For the price of the franchise, I would enjoy a symbiotic, cooperative relationship with the franchisor, for a cut of my revenues in exchange. In short, I was prepared to buy into the franchise fraud. Robert Purvin knows his subject. He spent the better part of his career as an attorney representing franchisors. With so colorful a title, I was expecting a rant against franchises in the broad language of most business books. I was pleasantly surprised. Mr. Purvin, in summary, details the many ways in which franchisors, well with the law as it currently exists, target and bleed their middle class franchisees. With citation to court cases, government publications, and other authoritative material, the autor picks apart the myth that "95% of franchises are successful". He details the powerful legal and contractual methods through which many franchisors, far from helping and coaching their franchisees, use franchisees' capital to test unproven markets, saturate existing ones and take over the cream of the crop. Not wanting a single book to shape my opinion, I confirmed with actual franchisees their opinion of the industry. Their complaints read like a checklist from the book. Needless to say, purchasing a franchise has sunk to the lower rungs of my list of opportunities. Don't get ripped off. Buy this book.
 A must read for any potential franchisee February 26, 2002
3 out of 4 found this review helpful
Purvin does a great job in giving detailed description on deceptive practices in the franchising industry. A real eye opener on how a person can be easily burned. The book is dated, but is still very relevant.
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