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Franchising for Dummies | 
 enlarge | Authors: Michael Seid, Dave Thomas
Publisher: For Dummies
Category: Book
List Price: $19.99
Buy Used: $0.01
You Save: $19.98 (100%)
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Avg. Customer Rating:  11 reviews
Sales Rank: 196182
Media: Paperback
Number Of Items: 1
Pages: 378
Shipping Weight (lbs): 1.5
Dimensions (in): 9.2 x 7.4 x 1
ISBN: 0764551604
Dewey Decimal Number: 658.8708
UPC: 785555005051
EAN: 9780764551604
ASIN: 0764551604
Publication Date: June 2, 2000
Availability: Usually ships in 1-2 business days
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Amazon.com Review
Franchising for Dummies, by Michael Seid and Dave Thomas, details everything you need to know about this ever-popular route to self-employment. In typical Dummies fashion, it outlines the basics (from initial research through signing on the dotted line); development procedures (such as training employees, choosing locations, and buying goods); running the business (attracting customers, managing staff, dealing with franchisors); and moving on (considering further acquisitions, franchising your own ideas). Seid, a well-known consultant with 20 years in the field, and Thomas, the high-profile founder of and low-key spokesman for the fast-food chain Wendy's International, make this volume especially valuable by including inside tips taken from their extensive personal experience. "Too often, franchisees make the mistake of hiring an attorney to do battle with their franchisor, rather than simply sitting down with the franchisor, discussing their concerns, and coming to a negotiated conclusion," Seid advises at one point. "Training is nonstop, never-ending. It has to be," Thomas suggests elsewhere. "It has to remain a priority in your business because, one, you have turnover, but two, you can always improve." The combination provides a clear and complete primer for enlightened decision-making on virtually all aspects of franchise purchase and operation. --Howard Rothman
Product Description
You may think you know something about franchising because you probably shop and eat at franchised locations every day. But over the years, myths have developed about franchising, its rate of success, and its ease of entry. Managing or growing a franchise system can be tricky, but if you have the knowledge and motivation you can make it work. With Franchising For Dummies, the late Dave Thomas — founder of Wendy’s and a franchising legend — will show you how to make franchising work for you. Whether you’re a novice or an expert in the business of franchising, Franchising For Dummies is the perfect book for you. If you’re a prospective franchisee, you can find out what to look for in a great franchisor. If you’re an existing franchisee, you can take a peek at what great franchisors are providing their franchisees. This easy-to-understand guide is also for you if: - You’re a business owner trying to determine whether franchising is the right growth strategy for your company
- You’re an experienced franchisor looking to pick up new tricks on how to improve your franchise system
From finding the right franchisor to setting up a smooth-running operation, Franchising For Dummies walks you through the sometimes bewildering choices of franchising, and clearly shows you step-by-step- how to succeed. You’ll also discover how to: - Understand the latest legal issues
- Find an ideal location
- Manage daily operations
- Attract and keep customers
- Hire, fire, and train staff
- Work with your franchisor and fellow franchisees
- Expand your franchise
- Franchise your own small business
No matter what aspect of franchising interests you, you must still be familiar with the process of evaluating, buying, running, and selling a franchise. Franchising For Dummies will help you deal with these key elements and show you how to make the most of your investment of time and money in this area.
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| Customer Reviews: Read 6 more reviews...
 Solid Intro November 13, 2008
This is good for someone starting at zero as it will help move you to the next stage and provides good introductory data in a single location. But I would not recommend this book for non-beginners, nothing new for you in this book.
One of the Best Franchising books ever ! June 28, 2008
This book is very very good. A broad approach to all Franchising aspects. And it brings a very useful CD with it. Very good buy.
 Oversimplified, one-sided sales pitch November 1, 2007
1 out of 1 found this review helpful
I read this book from cover to cover before opening my own franchise. In hindsight, I admit that this book gave some pretty horrible advise. It doesn't give you a real sense of how to investigate a franchise, nor does it prepare you for the negotiations with the franchisor. It doesn't help you to really evaluate a franchisor nor does it explain the myriads of pitfalls that can befall a franchisee.
This book really was a light-hearted sales pitch to encourage you to buy a franchise. It doesn't really explain the advantages of running your own business sans the franchise system.
After reading this book, I was still a dummy and made one of the worse mistakes in my life when I purchased a Friendly Computers franchise.
There must be better books on franchising March 12, 2007
4 out of 5 found this review helpful
Michael Seid's extensive experience yields some useful insights and he explains many of the steps involved in franchising, but the book reads too much like advertorial and Seid spends way too much time trumpeting his own accomplishments. (Wendy's founder Dave Thomas' contributions to the book are woefully slim and including him as a coauthor seems to serve more as a marketing tool.) Franchising for Dummies would be a worthwhile addition to your library on the subject, but if you're looking for a single, objective, authoritarian source on the subject, keep looking.
 A Must-Read for anyone considering buying a franchise January 17, 2007
3 out of 4 found this review helpful
I read Franchising for Dummies before deciding to franchise my business concept, Moving Solutions. I found it helpful as a franchisor, by clarifying the issues from the franchisee's perspective and identifying the characteristics I need to look for in successful franchisees. The book's main premise --that franchising is a governed by contracts but it really about trust and relationhsips --resonates with my own values. We recommend Franchising for Dummies to every prospect who contacts us as a Must-Read before we begin the evaluation process.
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