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The Educated Franchisee: The How-To Book for Choosing a Winning Franchise | 
 enlarge | Authors: Rick Bisio, With Mike Kohler
Publisher: Bascom Hill Publishing Group
Category: Book
Buy New: $18.95
Avg. Customer Rating:  4 reviews
Sales Rank: 642359
Media: Paperback
Pages: 212
Shipping Weight (lbs): 0.7
Dimensions (in): 8.8 x 6 x 0.8
ISBN: 0979846773
EAN: 9780979846779
ASIN: 0979846773
Publication Date: May 12, 2008
Shipping: Eligible for Super Saver Shipping
Promotion: Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout. Terms and Conditions
Availability: Usually ships in 24 hours
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| Editorial Reviews:
Product Description
There is nothing more expensive than ignorance -- let The Educated Franchisee serve as your guide for selecting a franchise that meets your needs! The Educated Franchisee will show you:
-How to find a franchise that is right for you
-How owning a franchise can create wealth
-Where to find quality franchisors
-What qualities franchisors look for
-How to gather information from franchisees
-How to make sure the franchise makes money
-How to confidently select the best franchise
-The five keys to success in owning a franchise
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| Customer Reviews:
Get educated and get smart! August 12, 2008
5 out of 5 found this review helpful
Rick is the consummate franchise consultant. He exudes optimism, knowledge and first-hand experience. Unlike most books that jump in and tell you how to investigate a franchise, Rick spends the early chapters helping the person prepare for business ownership. He talks about leveraging your natural fear and creating your vision. Without those steps, how can you know if you've found the right franchise?
Then he covers the basics in his "foundational knowledge" chapters, followed by all the aspects of investigating a franchise. He naturally concludes the book with what to expect as a new franchisee.
Like any good teacher, there is a summary at the end of every chapter. Get out your highlighter and Post-it notes because you're going to be using them! There is so much valuable information in here, you'll want to make lots of notes.
This is a book not only to read, but to do. If you're serious about becoming a franchise business owner, then use this book as your roadmap and guide. You'll not only learn volumes about franchise businesses but you'll discover if you have what it takes to be a business owner as well. Thank you Rick.
One great read June 11, 2008
3 out of 3 found this review helpful
Having been a franchisee on numerous occasions, I was motivated to read this new book on the market, "The Educated Franchisee". I wish Rick Bisio would have written this book before 1985 so I could have benefitted by his knowledge and observations. His book has a permanent place in my select library of books on franchising. Anyone interested in a franchise business will be well served with this read.
The Educated Franchisee book review June 11, 2008
1 out of 1 found this review helpful
The Educated Franchisee by Rick Bisio is hands-down the best and most helpful book on how to be a successful franchise owner that I've read in 30 years. (FYI - I started my own business 30 years ago and grew it to more than $100 million in gross sales. I just wish this book had been available back then when I was starting out!)
The Educated Franchisee June 11, 2008
This is the best book on how to buy a franchise that I have read. Since I have been involved in franchising for 25 years I have read many. Someone should not buy a franchise without reading it.
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