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Franchising from the Inside Out | 
 enlarge | Author: Ed Teixeira
Publisher: Xlibris Corporation
Category: Book
List Price: $21.99
Buy New: $9.01
You Save: $12.98 (59%)
New (5) Used (2) from $9.01
Avg. Customer Rating:  3 reviews
Sales Rank: 325294
Media: Paperback
Number Of Items: 1
Pages: 204
Shipping Weight (lbs): 0.7
Dimensions (in): 8.4 x 5.4 x 0.7
ISBN: 1413472621
Dewey Decimal Number: 650
EAN: 9781413472622
ASIN: 1413472621
Publication Date: February 22, 2005
Availability: Usually ships in 1-2 business days
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Product Description
"Franchising From The Inside Out" is the ideal book for people interested in buying a franchise. This book will help the reader select and evaluate the franchise opportunity that's right for them. Buying a franchise requires a process that will maximize your opportunity for success. Prospective franchisees need to be aware of the risks involved in buying a franchise and not allow themselves to be swayed by sales tactics that offer unlimited opportunities. Written in an easy to follow format this book leads the reader through the entire franchise process. Unlike other books on franchising which cover a broad range of subjects this book remains focused on the important steps in buying a franchise. Written by Ed Teixeira a franchise expert who has dealt with over a 1,000 franchisees and was franchisee of a multi-million dollar franchise the reader will learn from someone who has "done it all." The chapters include information on the franchise selection process and how to obtain the appropriate information you'll need to make the right decision, information that only an "insider" would know. The reader will learn how to negotiate the important terms of the franchise agreement and how to utilize a franchise attorney in the most effective way. The chapters on "The Franchise Commandments" and "The Secrets To Success" provide an invaluable perspective to operating and managing a franchise. You'll learn about attributes that the successful franchisees share, based upon the authors real world experience. Exsisting franchisors and franchise attorneys can use this book to determine how a franchise company will measure up to the intense evaluation conducted by a franchise candidate. For those who want to find the right franchise opportunity for them "Franchising From The Inside Out" provides practical advice from a franchising expert.
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| Customer Reviews:
 Written from a Franchisor mind set August 29, 2006
3 out of 4 found this review helpful
I didn't find the book justified its cover price as I didn't feel the author wrote this to help franchisees although he had some sage advice. Instead, the author has worked for Franchisors and he has that mindset. The reader should know that up front and take what he has to say with a grain of salt.
Teixeira dangerously explains how to negotiate less significant areas of the franchise agreement such as renewal terms while justifying the franchisor's position not to negotiate other CRITICAL aspects such as termination clauses. This can trap unsuspecting franchisees in a system of indentured servitude for the term of the contract even though the franchisor breaches the contract! Amazingly, to top this off, the author admits never taking a franchisee's house through litigation while implying he was justified to take everything else of value.
He also fleetingly mentions that franchisees should expect to accrue equity in their franchise operation from the many years of building the business but it is well known that franchisors often won't allow that to happen. In fact, the author devotes some pages explaining how the franchisor may buy the business for below market value and is justified in doing so.
In addition, he doesn't differentiate business format franchises from product franchises (e.g. distribution franchises for Chevrolet, Coca-Cola, Budweiser, etc). He discusses how franchisees should expect the franchisor provide what they are obligated to provide in return for 5-7% royalty payments. This makes it sound like the franchisee receives a recurring tangible product or service from the franchisor when they do not. In fact, the majority of franchisors merely provide trademark licensing and a process of closing a sale. As can be expected, many franchisees of these business format franchise systems become disillusioned very quickly.
In order to fairly balance the decision making process, any prospective franchisee owes it to themselves to buy the Purvin book called Franchise Fraud. You won't get that balance from the Teixeira book alone.
 Franching From The Inside Out May 4, 2005
4 out of 4 found this review helpful
" I've read a number of articles and magazines regarding buying a franchise however this book gave me the information I was looking for in a very organized way. It showed me the steps to follow and I didn't have to deal with pre-conceived notions about different franchises. I really liked the chapter about negotiating the franchise agreement since I didn't know very much about that subject. I highly recommend this book for someone looking to buy a franchise."
Franchising From the Inside Out April 13, 2005
2 out of 3 found this review helpful
This book told me exactly what I needed to know. It was easy to understand and gave me the right way to look for a franchise.
Outstanding resource!
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