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What No One Ever Tells You About Franchising: Real-Life Franchising Advice from 101 Successful Franchisors and Franchisees (What No One Ever Tells You About...) | 
 enlarge | Author: Jan Norman
Publisher: Kaplan Business
Category: Book
List Price: $18.95
Buy New: $7.43
You Save: $11.52 (61%)
New (18) Used (9) from $5.50
Avg. Customer Rating:  3 reviews
Sales Rank: 55510
Media: Paperback
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 0.7
Dimensions (in): 8.8 x 6 x 0.6
ISBN: 1419506137
Dewey Decimal Number: 658.8708
EAN: 9781419506130
ASIN: 1419506137
Publication Date: March 1, 2006
Availability: Usually ships in 1-2 business days
Condition: In brand new condition.
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Product Description
More than 700,000 franchise businesses in the U.S. generate $800 billion in sales annually. Every eight minutes during the business day, a new franchise opens. What No One Ever Tells You About Franchising is a must-have for the thousands of business owners who want to franchise their concepts, and for the thousands of buyers longing to purchase a franchise.Jan Norman, journalist and expert in entrepreneurship, gives readers a look at franchising from the trenches. Readers learn firsthand from 101 successful franchisors, franchisees, and experts a wealth of recommendations for making their dreams of franchising a reality. Chapters for franchisors cover all the essentials, from identifying the right territories, suppliers, and partners, to creating a brand worth buying and maintaining quality control. Chapters for franchisees give the hard facts on topics such as negotiating terms, evaluating the stability of the franchise, identifying hidden costs, and marketing beyond the franchisor’s advertising. A glossary of terms, a list of industry associations, and sample agreements make this the most complete reference of its kind. Unlike academic texts or strictly how-to manuals on the subject of franchising, Norman’s book combines practical techniques with an abundance of tips and anecdotes from entrepreneurs.
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| Customer Reviews:
Average at best July 31, 2008
If you really want to learn about franchising, contact the International Franchising Association and ask for resources and help. Also if you are interested in a particular type of franchising, simply go on line and contact them directly. You can always stop by your local franchisee locations and talk to the owners directly and ask them about their experiences. I would start here and then start buying books to augment your knowledge.
 Huge Disappointment February 11, 2007
5 out of 5 found this review helpful
If you want an easy read about franchising, this book may work for you, but if you're seeking insight into the subject, then avoid it! It's simply a collection of short anecdotes from people who have had franchises or run franchise companies, mostly some time ago. While that's true to the title, the stories either cover the blindingly obvious or else were so generic as to be useless. As someone who is seeking real advice and tips about starting a franchise business, I found this book a huge disappointment.
 Good, practical advice June 10, 2006
10 out of 20 found this review helpful
Jan Norman interviews numerous franchisors and franchisees who provide very practical advice about franchising. The book is well organized and extremely helpful.
What I liked about this book is that it gave you practical advice from a number of different sources. We would never, on our own, be able to talk to so many people with so many different experiences.
Jan Norman asks good questions and gives us a broad and fair representation of the view from both the franchisor's position and the fanchisee's position.
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