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How to Open & Operate a Financially Successful Retail Business: With Companion CD-ROM | 
 enlarge | Author: Janet Engle
Publisher: Atlantic Publishing Company (FL)
Category: Book
List Price: $39.95
Buy New: $22.94
You Save: $17.01 (43%)
New (27) Used (8) from $22.94
Avg. Customer Rating:  10 reviews
Sales Rank: 147375
Media: Paperback
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.1
Dimensions (in): 8.9 x 6 x 0.8
ISBN: 1601381166
Dewey Decimal Number: 658.87
EAN: 9781601381163
ASIN: 1601381166
Publication Date: December 6, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand new from publisher!
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Product Description
The dream of starting a retail business can easily become a reality. Retail businesses are one of the fastest growing segments of the economy. This new book will teach you all you need to know about getting started in your own retail business in the minimum amount of time. This is the manual you need to cash in on this highly profitable segment of the retail industry. This new book is a comprehensive and detailed study of the business side of retailing. Anyone should study this superb manual to investigate the opportunities of opening a retail store. If you enjoy meeting people, this may be the perfect business for you, but keep in mind retail looks easy, but as with any business, looks can be deceiving. This complete manual will arm you with everything you need including sample business forms, leases, contracts, worksheets, and checklists for planning, opening, and running day-to-day operations. There are plans, layouts, and dozens of other valuable, timesaving tools of the trade that every entrepreneur should have.
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| Customer Reviews: Read 5 more reviews...
 Retail Review June 16, 2008
This book would be excellent if you were beginning a retail business from the ground up and had to start from ground zero. In my particular case, the company I work for had already chosen the site, began the build-out process, and even began purchasing items for our store. We were way ahead of where this book starts you out at, but if you have no clue where to even start building you business then this would be a great book for you.
A Comprehensive Book June 3, 2008
How to Open and Operate a Financially Successful Retail Business is a very well-rounded book. It covers topics that range from helping the entrepreneur decide which kind of retail is best for him or her, all the way to giving different ways to liquefy assets should the business need to be closed. This book is ideal for the person who wants to run his or her entire business, but it would also be very beneficial to anyone involved in any aspect of a retail business.
This book is easy to read, with the different points in each chapter highlighted for easy location. The thoughts flow naturally, further aiding the reader in understanding of the subject matter. There are charts and graphs throughout the book, giving information in varying formats.
If you are unsure if owning and operating a retail business is the right path, reading this book will either overwhelm you or inspire you. Since there is a lot involved in running a business, the casual entrepreneur had better beware! On the other hand, if you are serious about making your retail business a success, this book will encourage you and motivate you to begin now.
 Any would-be retail store owner will find this a fine introduction. April 4, 2008
0 out of 1 found this review helpful
A companion cd rom may make casual library lending a challenge but any collection strong in retail business 'how to' guides will find the information accessible and invaluable in How to Open & Operate a Financially Successful Retail Business. Here are hundreds of tips on streamlining a business, increasing performance and profitability, and handling a business structure both before and after opening. The companion cd-rom packs in all forms used in the book plus a pre-written editable business plan in Word format. Any would-be retail store owner will find this a fine introduction.
Diane C. Donovan
California Bookwatch
Helpful and Insightful March 7, 2008
1 out of 2 found this review helpful
This informative how-to book on running a successful retail business is a helpful guide for any prospective business owner. Author Janet Engle covers in sufficient detail every viable aspect of owning and maintaining a retail venture.
Conveniently titled chapters allow the reader to locate a specific subject pertaining to managing a retail business. Marketing and advertising strategies, current technologies and the proper execution of a business plan are among the issues explained in clear terms throughout the book. Examples of insurance forms and lease agreements required for starting up a new retail business are located throughout the book to give readers an idea of what is needed to begin their business.
This book serves as a blueprint for future retail business owners who want to ensure the are prepared for the responsibilities and rewards of owning and managing a new retail enterprise.
How to Open and Operate a Financially Successful Retail Business February 17, 2008
0 out of 1 found this review helpful
If you've ever wanted to sell your hand-knit sweaters, franchise a popular coffee shop, or sell the best selection of widgets in town, then "How to Open and Operate a Financially Successful Retail Business" by Janet Engle with companion CD-ROM is a great find.
Informative and chock-full of real-life business models, and even a sample business plan, retail aficionados and established store owners will easily find something of interest.
The author gives readers a quick history of retail and covers opening a traditional "brick and mortar" store and operating an on-line or catalog business.
She helps retailers learn the benefits and risks of retailing, the art and creativity of ownership, and gives them the information they need when it comes to thinking about competition, location, analyzing an existing business, financing the business, marketing, advertising, trends, customer service and hiring and firing. The book also covers the "business" side of retailing, like paying taxes and insurance and acquiring permits, to the more creative side of ownership, like developing a product line, naming the shop and thinking about layout.
This book will give retailers an honest look at today's retail environment, and the information they need to succeed.
5 stars
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