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MicroFranchising: Creating Wealth at the Bottom of the Pyramid | 
 enlarge | Creators: Jason S. Fairbourne, Stephen W. Gibson, W. Gibb, Jr. Dyer
Publisher: Edward Elgar Publishing
Category: Book
List Price: $115.00
Buy New: $97.39
You Save: $17.61 (15%)
New (7) Used (1) from $77.91
Sales Rank: 1590359
Media: Hardcover
Number Of Items: 1
Pages: 254
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.4 x 1.3
ISBN: 1847201083
Dewey Decimal Number: 381.13
EAN: 9781847201089
ASIN: 1847201083
Publication Date: July 30, 2007
Availability: Usually ships in 24 hours
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Product Description
Poverty remains one of the most intractable problems in the developing world. Microfranchising offers great promise in alleviating poverty by aiding in the foundation of locally owned businesses. Microfranchising is defined as small businesses whose start-up costs are minimal and whose concepts and operations are easily replicated. It involves the systematizing of microenterprises to create and replicate turnkey businesses for the poor. With the awarding of the 2006 Nobel Prize in Economics, attention has increased on this remarkable concept. This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation. Different models of microfranchising are reviewed and specific case studies highlighted to show how it has worked in different parts of the world. The book concludes with a discussion of the advantages as well as the potential problems and pitfalls that accompany microfranchising.
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