| Franchisor types: reexamination and clarification.: An article from: Journal of Small Business Management |  | Authors: Gary J. Castrogiovanni, Nathan Bennett, James G. Combs
Publisher: International Council of Small Business
Category: Book
Buy New: $5.95
Format: Html
Media: Digital
Pages: 17
ASIN: B00093KMWO
Publication Date: January 1, 1995
Availability: Available for download now
|
| Editorial Reviews:
Product Description
This digital document is an article from Journal of Small Business Management, published by International Council of Small Business on January 1, 1995. The length of the article is 4804 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: A study which proposed that resource scarcity and administrative efficiency were the primary reasons why firms offer franchises was evaluated. Franchising either frees resources necessary for corporate growth or lessens agency and transaction costs. It was suggested that instead of using franchising strategies based on stereotypes, franchisors should develop strategies based on their particular conditions and situation.
Citation Details
Title: Franchisor types: reexamination and clarification.
Author: Gary J. Castrogiovanni
Publication: Journal of Small Business Management (Refereed)
Date: January 1, 1995
Publisher: International Council of Small Business
Volume: v33 Issue: n1 Page: p45(11)
Distributed by Thomson Gale
|
|
|
Franchise Books | |
