| Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy |  | Manufacturer: AMACOM/American Management Association
Category: Digital Book Service
Buy New: $4.50
Avg. Customer Rating:  3 reviews
Format: Amazon Upgrade
Media: Digital
Edition: 3rd
Number Of Items: 1
Pages: 448
Shipping Weight (lbs): 2.3
Dimensions (in): 10.2 x 7.4 x 1.5
Dewey Decimal Number: 658.8708
ASIN: B000MZHXIA
Publication Date: December 2003
Availability: Usually ships in 24 hours
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| Editorial Reviews:
Product Description
For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as: * creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.
Book Description
"For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as: * creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries."
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| Customer Reviews:
 The Perfect Book For Starting Your Own Franchise Empire May 17, 2008
6 out of 6 found this review helpful
This book is truly a Godsend for my business. I know virtually nothing about becoming a franchisor and I have a wonderful consultant, but this book takes all the guesswork out of the process.
There are great examples of the operations manual, legal documents even personnel questionnaires.
With this book in my arsenal, I'm ready to get my franchise started. I'm even buying multiple copies of the book for my business partners. This is a MUST buy for anyone starting a franchise.
Keep in mind, "Franchising and Licensing" is not for franchisees (people buying a franchise). So if you're looking to buy a franchise, consider a different book.
 True Nuts & Bolts for Businesses Interested in Franchising Their Businesses! September 22, 2007
8 out of 8 found this review helpful
I found this book very informative and directed towards people who are considering franchising or licensing their businesses (as I am) as opposed to someone looking to buy a franchise. I would have wanted more information on the licensing aspect however. About 90% of the contents are for prospective franchisors and only 10% for somebody looking into the other option which is licensing. That's why I only gave it 4 stars instead of 5. I would have wanted a little more info on licensing as an alternative. But as far as the franchising content it is definitely 5 stars.
Great How-To Book June 12, 2006
16 out of 17 found this review helpful
Andrew Sherman is both an experienced franchise attorney and has been involved in franchise management. This is a great, step-by-step "how to" book on everything you need to do to create a successful franchise.
Having been down that road, I can tell you that you are not likely to create a successful franchise without the assistance of a great franchise consultant. This book, however, will help you ask the right questions in order to evaluate a prospective franchise consultant.
The book will also help you determine if your business is potentially franchiseable.
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