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Franchising: Pathway to Wealth Creation | 
 enlarge | Authors: Stephen Spinelli Jr., Robert Rosenberg, Sue Birley
Publisher: FT Press
Category: Book
List Price: $34.99
Buy New: $23.09
You Save: $11.90 (34%)
New (6) Used (5) from $15.05
Avg. Customer Rating:  7 reviews
Sales Rank: 372867
Media: Paperback
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 0.8
Dimensions (in): 9.1 x 6.1 x 0.6
ISBN: 0130097179
Dewey Decimal Number: 338
UPC: 076092017349
EAN: 9780130097170
ASIN: 0130097179
Publication Date: September 7, 2003
Availability: Usually ships in 1 to 2 months
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| Editorial Reviews:
Product Description
Franchising: Pathway to Wealth Creation is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built the world’s largest system of Jiffy Lube franchises, the executive who grew Dunkin’ Donuts by 1,000%, and the franchising expert at the world’s #1 franchise bank lender. This remarkable team covers every step from assessment through cashing out, every element of the product/service delivery system, and every facet of the franchisee/franchisor relationship.
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| Customer Reviews: Read 2 more reviews...
 If you want to franchise your buisness, don't buy this book! August 27, 2007
I purchased this book to help me in franchising my business. I found it hard to read, confusung, boring, and full of legal jargon that I could not understand.
 Best Book on Franchising Today September 27, 2005
5 out of 5 found this review helpful
There are simply not enough books on franchising today. This book is a wealth of knowledge for anyone interested in franchising either as a prospective franchisee or involved in the industry as a franchisor. Most of the books on the market are geared towards franchisees - this book really serves as a great primer for the industry as a whole and a solid guide for franchisors. It is required reading in our company and I recomend it to candidates. Thanks to the authors for sharing their gems with the rest of us.
 More boring than a statistics textbook December 15, 2004
24 out of 32 found this review helpful
I graduated in Statistics, and so I know boring books. And, this book was more boring than any of my Statistics texts.
It is written in textbook format. It is also written by a bunch of different authors, so it's really disjointed. As an example, the chapter guest written by an attorney in boring legalese is probably the most interesting.
And, they misspelled McDonalds. In a book about FRANCHISES! I could understand if they misspelled Wal-Mart in a book about franchises, but how can you write a book about franchises and misspell McDonalds? See the misspelling on pages 86 and 196.
Also, it is written to franchisors, not franchisees. Since the marketing of the book makes it look like it's trying to appeal to everyone, it took me a few chapters to figure out that it's actually written to franchisors. Repeat: It is NOT good for franchisees.
I did complete the entire book. I'm not one of those reviewers who calls the book boring after reading a few pages and throwing it away. I am someone who plugged through so that I could warn everyone else.
Excellent introduction to Franchising July 9, 2004
8 out of 11 found this review helpful
Hands down the best book I've read about franchising. It covers the topic in an easy-to-read fashion and doesn't oversimplify. Reading this will yield useful information to franchise novices as well as more seasoned entrepreneurs.A great book for someone who has a concept they feel might be franchise-worthy as it can help you understand what needs to be done to make you successful with franchisees. Great for prospective franchisees who get an understanding of what they should look for in a franchisor. The examples/case studies are very good and demonstrate points effectively. The only area the book does not touch upon in any detail are master franchise and/or area development arrangements that franchisors/franchisees sometimes have. But I cannot knock the book for this as most franchise books don't touch upon this at all.
Packed With Knowledge! June 29, 2004
5 out of 8 found this review helpful
Being an entrepreneur who sells a brand name product in a consumer-conscious marketplace is an appealing way to make a living. It must be: the U.S. franchise market hit $1 trillion in sales in 2003. But franchising is a deceptively complex business for both the franchisee and for the franchiser who creates the idea, builds the brand, tunes the delivery system and maintains sensitive franchisee relationships. Franchisers build, deconstruct and syndicate businesses to those who may lack the experience to offer a specific service or product. Entrepreneurs with business acumen and a keen desire to build something for themselves often find that franchising offers many ways to create wealth. This meaty book thoroughly explains how you can succeed in a franchise business. Its nuts-and-bolts presentation is enlivened by case studies from Jiffy Lube, Bagelz, Dunkin' Donuts, Subway, Pizza Hut and McDonald's. We recommend it as essential reading for anyone considering buying or starting a franchise.
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