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 enlarge | Authors: Stephen Spinelli Jr., Robert Rosenberg, Sue Birley
Publisher: FT Press
Category: Book
List Price: $34.99
Buy Used: $7.13
You Save: $27.86 (80%)
New (7) Used (13) from $7.13
Avg. Customer Rating:  8 reviews
Sales Rank: 582877
Media: Paperback
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 0.8
Dimensions (in): 9.1 x 6.1 x 0.6
ISBN: 0130097179
Dewey Decimal Number: 338
UPC: 076092017349
EAN: 9780130097170
ASIN: 0130097179
Publication Date: September 7, 2003
Availability: Usually ships in 1-2 business days
Condition: 100% GUARANTEED! Fast shipping on more than 1,000,000 Book, Video, Video Game & Music titles all in one location! Discover Your Entertainment at goHastings.
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| Customer Reviews:
| Showing reviews 6-8 of 8 | | « PREV | | |
 Packed With Knowledge! June 29, 2004
5 out of 8 found this review helpful
Being an entrepreneur who sells a brand name product in a consumer-conscious marketplace is an appealing way to make a living. It must be: the U.S. franchise market hit $1 trillion in sales in 2003. But franchising is a deceptively complex business for both the franchisee and for the franchiser who creates the idea, builds the brand, tunes the delivery system and maintains sensitive franchisee relationships. Franchisers build, deconstruct and syndicate businesses to those who may lack the experience to offer a specific service or product. Entrepreneurs with business acumen and a keen desire to build something for themselves often find that franchising offers many ways to create wealth. This meaty book thoroughly explains how you can succeed in a franchise business. Its nuts-and-bolts presentation is enlivened by case studies from Jiffy Lube, Bagelz, Dunkin' Donuts, Subway, Pizza Hut and McDonald's. We recommend it as essential reading for anyone considering buying or starting a franchise.
Great book, very informative February 17, 2004
2 out of 7 found this review helpful
This book is like getting an education in Franchising. Very informative and well written. It's for anyone getting involved in franchising at any level.
Amateur franchiser thinks this is fantastic! November 8, 2003
7 out of 12 found this review helpful
I found this to be a very informative and interesting book. It was well thought out, well organized and provided me with a ton of relevant and realistic examples and ideas. Well worth the time to read. A "must have" for any franchisee/franchisor -- regardless if you are an amateur or an experienced "wealth creator." (Great term...)
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