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 enlarge | Author: Jeffrey L. Bradach
Publisher: Harvard Business School Press
Category: Book
List Price: $39.95
Buy New: $1.99
You Save: $37.96 (95%)
New (24) Used (20) from $0.61
Avg. Customer Rating:  9 reviews
Sales Rank: 539583
Media: Hardcover
Number Of Items: 1
Pages: 237
Shipping Weight (lbs): 1.2
Dimensions (in): 9.2 x 6.1 x 1
ISBN: 087584832X
Dewey Decimal Number: 647.950688
EAN: 9780875848327
ASIN: 087584832X
Publication Date: January 1998
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
| Showing reviews 6-9 of 9 | | « PREV | | |
 Quite insightful July 31, 1999
8 out of 10 found this review helpful
It would be prudent of anyone in the franchise business to read this thoroughly researched, clearly written and carefully considered book by Professor Bradach. This is not a how-to manual, like many of the books cluttering the business sections of bookstores. Instead, it's a study of how, why and to what extent organizations choose to franchise themselves. While it may come across as too academic to some readers, the insight is fresh and informative. I found the interviews with franchising industry executives particularly useful, because Professor Bradach elicited such candor from them, especially with regard to the expectations of industry leaders in their relationships with franchisees. Put simply, you'll know where they, the franchisors, are coming from. For a potential fist-time franchisee, reading this book is like accumulating years of first hand knowledge from the inside of the company, something that will better prepare anyone for negotiating and working with a franchisor for the first time. Highlighted, dog-eared and often consulted, this one will stay on my bookshelf for years.
A MUST read if you're interested in franchised businesses March 19, 1999
2 out of 3 found this review helpful
Dr. Bradach has broken new ground in the world of franchising. He has taken the time to thoroughly understand the differences between company-owned and franchised businesses. His book is tightly written, technically sound, and a "fun read" as well. I'm looking forward to reading more of his work in the future.
Definitely 5 star! September 16, 1998
3 out of 3 found this review helpful
Questions organizational theories relating to franchising and addresses major problems franchise companies face today. Good read for scholars and those in franchising business.
AMAZING- A MUST READ BOOK August 27, 1998
0 out of 1 found this review helpful
A very well writen book. It is very exciting and the value of the content is incredible.
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