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 enlarge | Authors: Joe Mathews, Don Debolt, Deb Percival
Publisher: Entrepreneur Press
Category: Book
List Price: $19.95
Buy New: $11.28
You Save: $8.67 (43%)
New (32) Used (19) from $8.96
Avg. Customer Rating:  23 reviews
Sales Rank: 112821
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.8
Dimensions (in): 8.8 x 6 x 0.5
ISBN: 1599180219
Dewey Decimal Number: 658.8708
EAN: 9781599180212
ASIN: 1599180219
Publication Date: June 12, 2006
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Good choice November 6, 2007
2 out of 3 found this review helpful
This book was easy to read, but made it clear the process of being approved for a franchise and looking for an appropriate franchise. THe book put the process into perspective and helped me from becoming overwhelm with the amount of information.
Street Smart Franchising July 18, 2007
Street Smart Franchising states that 94% of entrepreneurs that go into franchising describe themselves as successful yet only 1% of individuals who look into this enterprise will actually join a franchise. It would seem that the other 99% make emotional decisions and decide that the risk isn't worth the potential opportunity. This could probably be said about any entrepreneurial venture which is probably why most people keep working in jobs that they despise.
Street Smart Franchising is written to try to increase that 1% by demystifying the franchising process. Yes, the risks are real. Getting into a franchise often costs a good deal of money upfront. The amount of training one must go through is often time consuming. Then, the first few months of business are an uphill battle of finding (and keeping) good employees, dealing with suppliers, and trying to bring in customers while only earning royalties.
However, franchising has its benefits as well. Once through the initial growing pains, most outlets do very good business. Entrepreneurs don't have to worry about branding their merchandise or creating new products. Plus, they have built in training, mentoring, and networking resources. Moreover, there are countless franchising opportunities to suit any lifestyle, interest, or bank account.
Franchising- A practical giude on helping you through the franchise process February 26, 2007
3 out of 4 found this review helpful
This is a must-have book if you are purchasing a franchise or if you are involved in franchising. The franchise process is clearly explained and easy to follow. A how, what and why guide that should have a place with your resource material. I highly recommend this book.
Bruce Steinke Vice-President of Franchising
Realty Executives Great Lakes Region
This book combines "street smarts" with "book smarts!" February 20, 2007
12 out of 13 found this review helpful
Even though I'm not a teacher, I give it an A+! This is a well written book based on first-hand experience and industry knowledge. It truly is a "must read" for anyone wanting to go into franchising. As a franchise consultant, I have a "recommended reading" list for the candidates I work with and "Street Smart Franchising" is at the top of that list! New franchisees will be at the "head of the class" with information garnered from this book.
An absolute "must-have" for any small business owner December 9, 2006
4 out of 4 found this review helpful
Joe Mathews (former manager of national chains such as Subway and Blimpie), Don DeBolt (former president of the International Franchise Association), and franchise developer Deb Percival apply their combined experience in Street Smart Franchising, a no-holds-barred insider's guide when, where, why, and how to franchise. From the learning curve to successfully oversee a franchise, to the evolution of the franchisee-franchiser relationship, to skillfully locating optimum franchise opportunities and following a six-step franchise investigation process, Street Smart Franchising spells out the risks and the rewards in plain terms. An absolute "must-have" for any small business owner contemplating, starting, running, or expanding a franchise.
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