Percentage of profits from equipment and coffee sales versus royalty fee
How much of a percentage of profits do coffee franchisers make on the sale of equipment and coffee to the franchisees for running its business as compared to the ~5% gross sales that franchisees pay the franchisers from the royalty fee. By example, if a franchisee like Peets generates 1M in gross sales per year, it pays to Peets a 5% royalty fee, i.e. $50,000.00. How much additional profits is Peets the franchiser making from the sale of machines and coffee. What's the usual ratio if there is any?
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