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10-03-2011, 03:20 PM

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How Yelp Helps Steer People Away from Fast Food Chains

From time to time we like to post news articles related to fast food franchises. Here is a news article about How Yelp Helps Steer People Away from Fast Food Chains

Have you ever looked to Yelp to find out how the burgers are at the new McDonald's in town? Has an eloquent review for Subway ever talked you out of trying a just-opened location of the franchise? According to a new study by Michael Luca at Harvard Business School, probably not. The study finds that while Yelp can boost the revenues of independent restaurants attract new customers, it doesn't ...

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