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The most important task for a prospective franchisee is to prepare a realistic cash flow statement that accurately reflects the business’s economic potential. This insider’s guide provides hard-to-find historical sales, expense, and/or profit data from 116 franchise concepts in 45 categories. The book also features in-depth profiles of each franchisor, detailed worksheets, and the author’s own insights into making meaningful financial projections. Armed with the information in this book, entrepreneurs can make smart decisions about potential investments.

Customer Review: Great Info
This book is well written and is a great start for someone looking into starting a business
Customer Review: Did the best with what they got
Basically youll get very little information about owning a franchise. Some decent figures are in there (but I am sure could be found elsewhere on the internet). What you will get is some type of financial statements for franchises that provide them. There is nothing special in this book! Most franchises do not provide financial information, so most of the franchises in here are no name franchises you probably haven't heard of (some are recognizable though). Also they do not all follow the same format. Looks like the author took the information the franchiser sent and just reprinted it. You will not necessarly find cash flow in all of them. Some may just show expenses, etc. Overall I was disappointed. All the information in this book could be obtained directly from the franchiser. For example if your interested in buying a dairy queen and dairy queen wont give you any financial information, dont expect this book to have it. I found the "How to buy a good business at a great price" book (...) much more valuable. (...)


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