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Get all the franchise details and statistics you need from a single source. Research or locate information on 1200 existing franchises in 142 categories. Determine the best franchise opportunity for you.
The Franchise Redbook is an easy-to-use reference offering information on franchises in the United States and Canada that have continuing plans for expansion. Organized listings make it easy to compare one franchise against its competitors without having to flip pages back and forth. Use information to do market analysis, prepare marketing plans, complete a business plan or prepare contact lists.
Customer Review: DATED MATERIAL
I had to return the book. The material was several year's old and thus very dated. The index was also in very bad shape. Many of the entries were not indexed properly making it diffcult to do research. This book needs a major update and a good copy editor to review it.
Customer Review: How did they do it?
I work in the publishing industry, and I was impressed by the layout of this book. No wasted space just the facts M'am. Must have been a lot of work to collect all the data on these companies and clean it up for presentation in this comprehensive volume. If you're thinking of getting involved in any franchise operation, you owe it to yourself to own this book. I hope there will be a second edition soon. Oh, and don't forget to check out Roger Rule's other books on franchising and 20th Century Winchester Repeating Arms. ;-)


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