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This digital document is an article from Beverage Industry, published by Stagnito Communications on March 1, 1993. The length of the article is 1098 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Most US soft-drink franchise companies and bottlers reported growth in 1992, despite slowing overall sales and some major brands' volume declines. Coca-Cola Co's volume rose 1.5%, to about 3.32 billion cases. PepsiCo Inc increased its volume .9%, to 2.55 billion cases. Royal Crown Cola Co's volume declined 3%, but volume for its RC Cola flagship brand fell only 1%. Dr Pepper/Seven-Up Corp's volume rose 6.9%

Citation Details
Title: Franchise companies keep sales bubbling in tough times. (includes article on megabrands' market share declines) (Annual Soft Drink Report)
Publication: Beverage Industry (Magazine/Journal)
Date: March 1, 1993
Publisher: Stagnito Communications
Volume: v84 Issue: n3 Page: pS18(2)

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