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Customer Review: The Franchise Handbook
Going into business as a franchisee involves unique hazards not encountered when starting or buying a non-franchise business. Almost every day you read something about franchises. However, most of the articles, pamphlets, and books you have read or will read about going into a franchise are written with the implication that the rules of doing business with or without a franchise are the same. This is definitely not so. What you will read in this book applies solely to protecting you, your interests, and your potential investment from exploitation by professional franchise salesmen. It may save you from making the disastrous mistake that could ruin you and your family's lives. In the franchisor-franchisee relationship, the franchisor is in a much stronger economic position than the franchisee. The franchisee must be alert to protect himself with all the means available to him. His life savings or assets may be involved. --- excerpt from book's introduction.


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