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This digital document is an article from ETC.: A Review of General Semantics, published by International Society for General Semantics on September 22, 1996. The length of the article is 1147 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A franchise is characterized by the quick, smooth, and efficient delivery of 'the same every time' services or products. With this description, a franchise would be an epitome of a 'perfect system' which is affirmed by the way people patronize them. However, with the system being perfect, there arises a lack of necessity for special skills, resulting in the hiring of unskilled, and therefore, under-paid workers. This condition of designing and perpetuating perfect systems and imperfect humans may eventually lead to the downfall of these franchises.

Citation Details
Title: The fast food franchise as metaphor.(Metaphors in Action)
Author: Raymond, Jr. Gozzi
Publication: ETC.: A Review of General Semantics (Refereed)
Date: September 22, 1996
Publisher: International Society for General Semantics
Volume: v53 Issue: n3 Page: p322(4)

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