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This digital document is an article from Franchising World, published by International Franchise Association on May 1, 2005. The length of the article is 1512 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: From single operators to multi-unit owners: helping franchises make the leap: lifestyle information, known as psychographics, is the key to defining the franchisee's customers.(FW FOCUS: MARKET RESEARCH)
Author: Rich Hollander
Publication: Franchising World (Magazine/Journal)
Date: May 1, 2005
Publisher: International Franchise Association
Volume: 37 Issue: 5 Page: 51(4)

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