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Citation Details Title: Creating a marketing program for your franchise system: the franchisor that provides the "corporate" marketing plan adds value to their system in so many ways.(Marketing And Public Relations)
Author: Drue Townsend
Publication: Franchising World (Magazine/Journal)
Date: March 1, 2004
Publisher: International Franchise Association
Volume: 36
Issue: 2
Page: 50(2)
Distributed by Thomson Gale
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Creating a marketing program for your franchise system: the franchisor that provides 
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