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Citation Details Title: Direct marketing for franchisees--a whole new ball game: do your homework, take great care with choosing a marketing specialist, and be patient as you wade through the inevitable trial and error period.
Author: Don Cole
Publication: Franchising World (Magazine/Journal)
Date: February 1, 2005
Publisher: International Franchise Association
Volume: 37
Issue: 2
Page: 30(2)
Distributed by Thomson Gale
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Direct marketing for franchisees--a whole new ball game: do your homework, take great 
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