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This digital document is an article from Franchising World, published by International Franchise Association on May 1, 2004. The length of the article is 944 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Building confidence in corporate branding initiatives: how holiday inn express harnessed franchisee support: some recommendations that may provide a fundamental, but critical, foundation to build support for corporate initiatives.(Franchise relations: one community, one goal)
Author: Jenifer Zeigler
Publication: Franchising World (Magazine/Journal)
Date: May 1, 2004
Publisher: International Franchise Association
Volume: 36 Issue: 4 Page: 13(2)

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[housefull]

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