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11-24-2006, 06:16 AM

fengwuhen

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Join Date: Nov 2006

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International Franchising in Industrialized Markets: Western and Northern Europe

I have just reviewed the aforementioned book edited by Ilan Alon and Dianne H.B. Welsh.

The large 500+ page book covers a wide range of topics and issues relating to franchising in Austria, Denmark, Finland, France, Germany, Greece, Italy, Norway, Portugal, Spain, Switzerland and the United Kingdom.

« People: your best brand advantage: differentiating your brand to beat the competition | Owning Your Own Franchise »

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