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Citation Details Title: Why franchisors prefer face-to-face contact with prospective franchisees: a scientific formula could simplify the process of selling franchises, but until someone comes up with such a formula franchisors agree that an integrated approach is the best approach.
Author: Joel Goldstein
Publication: Franchising World (Magazine/Journal)
Date: April 1, 2005
Publisher: International Franchise Association
Volume: 37
Issue: 4
Page: 35(3)
Distributed by Thomson Gale
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Why franchisors prefer face-to-face contact with prospective franchisees: a scientifi 
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