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Franchise Bible is equally useful for the prospective franchisee or franchisor. This complete and practical guide, including sample documents and checklists, explains in detail what the franchise system entails and the precise benefits it offers. The book will familiarize you with the terms and conditions of a franchise agreement which both franchisees and franchisors should be aware of, and what information you must provide if you are to be a franchisor.
Franchise Bible helps you:
* Determine whether you would make a suitable franchisor or franchisee.
* Decide if your best course of action is to buy a franchise or start your own (unfranchised) business.
* Evaluate the advantages and disadvantages of the franchise marketing system.
* Familiarize yourself with the offering circular and what items it should contain.
* Consider expanding your current business by franchising.

This book will save you from making costly errors by explaining in detail what a franchisee should expect from a franchisor in the way of services and support, and what the franchisor's contractual obligations are to the franchisee. The book will familiarize you with the franchise process, saving you money on attorney and consulting fees, since you will be able to do much of the preliminary research yourself. In addition, the book provides checklists and forms to help the prospective franchisee rate a potential franchisor. Franchise Bible encourages the potential franchisor or franchisee to carefully consider whether he or she is personally suited to this unique and challenging way of doing business.
Effective January 1, 1995, the Federal Trade Commission implemented the new Uniform Franchise Offering Circular (UFOC), effective in all 50 states. All franchisors will need to update their offering circulars as they come up for renewal. Franchise Bible deciphers this new document for you, and gives you guidelines, checklists, and a comprehensive questionnaire to save every franchisor money in updating or rewriting his or her offering circular.
Customer Review: Good overview for both sides of the franchise equation
This is a good book if you want to learn more about franchising in general. It has a lot of great information in it. It is a little bit of a "dry read" compared to other books on the topic I have read. It's strength and weakness is in that it provides highlights for both franchisee or franchisor but does not go into great detail for either. If anything it has a slant towards those wishing to franchise and existing business. If you are looking for a book that is in depth from either perspective I would not start with this one.
Customer Review: SUPERB
This is the publication you should read if you are interested either working for another business, starting your own or starting a franchise. Either way, you should learn how the franchising concept works. As a researcher of McDonalds, I totally believe this is the idea whose time has come. Franchising will definitely be the wave of the future from time to come. Read this book as a student of mind control and recovery - you will not be sorry.


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