This digital document is an article from Franchising World, published by International Franchise Association on September 1, 2002. The length of the article is 1384 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Franchise relationships and quality control: franchising is about the marketing of goods and services. Properly done it is very powerful. It is also about good marketing and business practices which must be of a high standard and franchisors and franchisees must understand that they are in the relationship business. (Fostering Franchise Relations).
Author: Stewart Germann
Publication: Franchising World (Magazine/Journal)
Date: September 1, 2002
Publisher: International Franchise Association
Volume: 34
Issue: 6
Page: 30(2)
Distributed by Thomson Gale
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