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Inside the Minds: The Franchise Business is an authoritative, insiders perspective on the issues surrounding purchasing and operating a successful franchise, the characteristics and capabilities of the successful franchisee, and the future of the industry. Featuring founders, CEOs, and presidents, all representing some of the nations leading franchises, this book provides a broad, yet comprehensive overview of the franchise business, discussing key strategies for success. From the steps involved in deciding on the right franchise to pur-chase to crucial strategies for increasing sales and revenue, these authors articulate the finer points around the franchise business now, and what will hold true into the future. With a range of industry niches represented and a wealth of useful sample agreements, The Franchise Business combines industry expertise with business savvy into an indispensable resource for both franchisors and franchisees alike. Chapters include: 1.) Joy Flora, President, and Don Slifer, Vice President of Market Expansion, Merry Maids, "Making the Right Franchising Decision: A Brief Introduction" 2.) Blake K. Smith, Founder & President, Christmas Decor, Inc., "Franchise Success, Step by Step" 3.) Paul R. Hogan, Founder & President, Home Instead Senior Care, "The Franchise Business: Is A Franchise for You?" 4.) William D. McIntyre, President & CEO, Allegra Network LLC, "Be In Business for Yourself, Not By Yourself" 5.) Jim Carpenter, Founder & CEO, Wild Birds Unlimited, Inc., "Choose the Right Franchise for You, and Then Operate It With Passion!" 6.) David L. Haglund, Founder & President, Kitchen Tune-Up, "Taking Advantage of the Many Opportunities Offered By Franchising" 7.) Rene Lyle Poehlman, President, American Poolplayers Association, Inc., "Defining and Achieving Success As A Franchise" 8.) Greg Muzzillo, Founder & CEO, Proforma, "Make Sure You're Getting Into The Right Business"


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