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Citation Details Title: The effect of 'franchisors communication, service assistance, and competitive advantage on franchisees' intentions to remain in the franchise system.(Franchisors franchise relationship)(Product/Service Evaluation)
Author: Jyh-Shen Chiou
Publication: Journal of Small Business Management (Refereed)
Date: January 1, 2004
Publisher: International Council of Small Business
Volume: 42
Issue: 1
Page: 19(18)
Article Type: Product/Service Evaluation
Distributed by Thomson Gale
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The effect of 'franchisors communication, service assistance, and competitive advanta 
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