This digital document is an article from Journal of Small Business Management, published by International Council of Small Business on October 1, 1998. The length of the article is 4986 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: A study has been conducted to investigate the existence of a systematic performance differential between franchise outlets and similar independent businesses. Earlier studies have suggested that franchising, which constitutes approximately 40% of all retail trade, is supplanting independent businesses in the US economy. Findings have revealed that the greater the size and resource base of the franchise, there exists a higher degree of specialization.
Citation Details Title: The role of scale in franchise success: evidence from the travel industry.
Author: James W. Bronson
Publication: Journal of Small Business Management (Refereed)
Date: October 1, 1998
Publisher: International Council of Small Business
Volume: 36
Issue: 4
Page: 33(1)
Distributed by Thomson Gale
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The role of scale in franchise success: evidence from the travel industry.: An articl 
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