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Volume rises across the franchise spectrum.(Annual Soft Drink Report): An article fro

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Old 11-22-2006, 12:54 AM
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Post Volume rises across the franchise spectrum.(Annual Soft Drink Report): An article fro

This digital document is an article from Beverage Industry, published by Stagnito Communications on March 1, 1995. The length of the article is 825 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Volume for the five leading franchise brands grew in 1994 by 4.4%, with the non-cola area having the best growth. Royal Crown saw the only negative statistics with a 2.6% volume loss to a 1.7% market share. Growth in 1994 for the other 4 leaders ranged from 4.4% for PepsiCo to 9.2% for Dr Pepper. Coca-Cola still had the largest market share at 32.2% in 1994, or 2.8 billion cases, a drop of 0.1% from 1993.

Citation Details
Title: Volume rises across the franchise spectrum.(Annual Soft Drink Report)
Publication: Beverage Industry (Magazine/Journal)
Date: March 1, 1995
Publisher: Stagnito Communications
Volume: v86 Issue: n3 Page: pSD14(2)

Distributed by Thomson Gale


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