Re: I am starting a home based, baked goods business and need a great name.????...
If you are thinking of franchising, you need both a service mark and a URL. You may also need one or more trademarks for your products. The strongest service marks and trademarks do not mean anything, e.g., Xerox; the best URLs describe your business exactly. Avoid generic names and proper names: they are impossible to protect. A friend of mine helps businesses with names and other marketing issues. Let me know if you need his contact information.
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