Re: Do you consider the name of the company?
Of course, in franchising I would consider the name of the company. For me, the reason why I would want to franchise is because I want to buy the name of the company. But when I was starting and had no experience, I just wanted a system where I could learn tidbits about managing one's own business. But in general, it all depends on how much are you willing to invest and what your main objective is.
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