streamline expectations about franchise profitability
I think some people tend to overshoot their expectations about their franchise's profitability. However, while a brand may be popular with their target market, daily operations do affect its profitability. I guess the age-old business acumen of not drawing your sustenance income (or the income you use to sustain yourself and your family) from your business (particularly one you're just starting) will hold true. Franchises, most especially, would require a separate fund where you can draw overhead from-- franchising and licensing fees, design of the location, equipment, and personnel training.
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