Apricot Lane specialty retail stores are part of a Country Visions retail
franchise system that specializes in unique gifts, fashion accessories and home
décor products.
When you join the Country Visions franchise system, you will benefit from one of
the most advanced operational systems in the nation. You will gain access to
extensive networking resources.
These include:
- Preferred national vendors who offer our stores volume discounts and
exclusive products
- Marketing support from our in-house advertising
- State-of-the-art point of sale
- Inventory management and computer support systems
- National franchise conventions for direct franchise networking and
training
You will also be trained by our professional staff at our Country Visions
University in visual merchandising, pricing strategies, customer service,
marketing and computer systems, as well as employee motivation and development.
Country Visions, the corporate support for Apricot Lane, works hand in hand with
you throughout the process of creating your new store, from securing a location,
negotiating your lease, ordering your merchandise to opening your doors. With
our strong buying network, in-house advertising department, comprehensive
training programs and ongoing support and guidance, we offer the perfect
opportunity for you to be in business for yourself - not by yourself.
Our History
Ken Petersen and Tom Brady opened the first Country Clutter store in August 1991
in Vacaville, California. Their unique store, built around traditional street
themes and a cozy home environment, was a hit from the start. In less than one
year, the Petersen-Brady partners established a second and third store, and
began plans to franchise the Country Clutter concept. It was at this time that
Scott Jacobs joined Ken and Tom as a third partner. As a result of their own
hands-on experience, Ken, Tom and Scott have built the Country Visions franchise
with a unique understanding of the tools necessary to run a successful business.
In 2004 Country Visions added the Apricot Lane store concept to the franchise.
Our Apricot Lane stores feature many of the same lines as Country Clutter, while
offering the opportunity to carry more contemporary products and market to a
broader range of consumers.
Today, Country Visions, Inc. includes more than 60 franchised stores operating
in 25 states across the country. Lead by Ken Petersen (CEO), Scott Jacobs
(President), and Tom Brady (COO), Country Visions is dedicated to the strength
of its brands and to the success of every franchisee.
Testimonials
"The creativity and expertise Country Visions marketing department provides
in the themes, materials and messages gives each store an immediate, significant
advantage over each and every competitor."
Bill Harrington of Lewisburg, West Virginia
"Franchise support for novice business operators is essential and Country
Visions is always available with advice and suggestions."
Bob Schwenk of Henderson, Nevada
Recognition
Voted #1 Gift Store Franchise in 2003, 2002, 2001, and 2000 by Entrepreneur
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