Boloco Franchise Information

History:
Boloco began in 1996 (under the name The Wrap). Over the next 6 years, 10 units opened in the Boston area. In 2005 the concept was renamed Boloco. After years of fine tuning, Boloco is ready for national franchise growth.

Management:
Boloco franchises will enjoy being supported by a team of executives that have a proven track record in franchising. Nick Lanni, President & CEO of Under Wraps, LLC previously owned Great Steak & Potato for over 20 years and developed that franchise into 260 units with 150 franchise owners. Nick sold the Great Steak & Potato Franchise System in 2004.

Franchise Opportunity Quick Facts

Key Franchise Value Proposition: Fast Casual sandwich franchise concepts, positioned between fast food franchises and sit-down restaurant franchises, are growing at an annual double digit rate, more than double the rate of any other franchise restaurant segment and have a 7.5% compounded sales growth projected through 2006.

Key Consumer Value Proposition: The cornerstone of the Boloco concept is the Inspired Burrito. Pushing past fresh Mexican and typical wrap franchise restaurants, Boloco serves a new breed of burrito. Inspired Burritos aren't necessarily Mexican, but they are hot, delicious and addictive. Mediterranean, Mexican, American and Asian are just a sampling of the flavors.