We are actively seeking franchisees who have the drive to succeed in a
nationally-recognized concept that places strong emphasis on the success of its
franchisees.
Bruegger's has offered franchising opportunities since 1993. We are well
positioned to take advantage of the national trend toward quick casual
restaurants. Our bakery-cafés offer upscale customers a variety of freshly baked
bagels and proprietary cream cheeses - and a whole lot more, like soups,
made-to-order salads, custom-blended coffees, deli-style sandwiches, and
scrumptious desserts. Our products are made with all-natural ingredients, and we
take pride in providing excellent customer service. We offer a warm, inviting
atmosphere for our customers in our newly designed bakery-cafés. Bruegger's
franchisees are hard working, results-oriented people who appreciate the
benefits of a proven system. They care about customers and enjoy providing
healthy, nutritious food at a good value. Our most successful franchisees are
involved in managing the day-to-day operations of their bakery-cafés.
Bruegger’s Training
We know how important training is to the success of our franchisees, and we
take it very seriously. Bruegger's dedicated trainers will be sure that you and
your employees are familiar with the proven and effective operating concepts
before you open your first two bakeries. You and your Operator will train in one
of our Training Bakeries for up to 8 weeks prior to the opening of your first
bakery-café. In addition, one of our experienced Franchise Operations
Consultants will be assigned to assist you with the first two bakeries you open
and provide ongoing site visits, training and operational assistance.
Bruegger’s Marketing Support
Yes, a percentage of your gross sales as specified in your franchise
agreement goes into a fund that is used to promote Bruegger's both nationally
and locally. You are also required to spend 2% of your gross sales on local
advertising.
To be considered as a potential franchisee, we require the following skills
and qualifications:
- You or an approved operator must have restaurant management experience
- Proven business skills
- Enthusiasm for and ability to fully participate in Bruegger's operational
systems
- Dedicated to customer satisfaction
- Willing to devote full-time efforts to building a successful business
Bruegger's is seeking franchisees who are adequately capitalized. We seek
candidates with a minimum liquidity available of $100,000 and a net worth of
$200,000. We estimate the start-up costs for a Bruegger's bakery-café will range
from $230,000 to $489,000, which does not include the lease or purchase of real
estate.
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