Our Business System…Independent, Innovative and Efficient
As a Bug! Real Estate franchise owner, you’ll serve your community as an important,
customer-focused real estate firm. You’ll serve the needs of a wide range of
buyers and sellers – people from all walks of life. In doing so, you’ll have
access to our dynamic business system.
It Consists Of The Following Components:
Breakthrough Branding
As a non-traditional real estate model, Bug! Real Estate is breaking free from our national
counterparts who focus on nationwide “company branding” rather than on the
branding of local agents. These national companies focus on “image advertising”
through costly, traditional avenues, including expensive print and broadcast
media.
We decided to give home buyers and sellers something fresh and new.
We look different. We act different. We are different. We are
Bug! Realty. We don’t drive pricey cars and we don’t wear designer suits.
Rather, we drive cute, loveable, attention-getting “bugs” featuring our
distinctive red and black logo. We wear neat, white, Bug! logo polo shirts and
khaki slacks. We believe we are one of the first real estate companies to
integrate our brand right down to the “Bugs!” we drive and the casual “Bug!”
clothing we wear. We get noticed. Our difference is noticed. Consumers are
intrigued by our “Bugs!,” our clothes, and the way we deliver professional
services to them. Most importantly, they welcome our reasonable, cost-effective
fees.
Marvelous Marketing
At Bug! Real Estate, we encourage our agents NOT to participate in traditional
advertising programs. We are the “no hype,” “no frills” real estate agency. Our
way of doing business in the community is an ad in and of itself. Our friendly,
brightly colored VW bugs – with our eye-catching logo – are literally “mobile
billboards” for our agents as they drive through the neighborhoods.
Our Bug! Real Estate Agents work from their homes and VW bugs, rather than from expensive
offices. Our agents, dressed in friendly, unintimidating, relaxed clothing,
spend their time in the community, serving neighbors and clients. Bug! Realty’s
highly visible presence shows we are involved in the community and we care about
the community, even before we speak to a client.
Franchising: Experience the Best of Both Worlds
We are a dynamic franchise company. This means, as a Bug Real Estate franchise
owner, you’ll get to experience the best of both worlds: you will be your
own boss, with leadership and guidance from an experienced, forward thinking
real estate company, and you will operate with a simple, yet efficient,
business system. As a Bug! Real Estate franchisee, you’ll be in business for yourself, not by
yourself. |
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