The Cutting Edge Of The Fast Casual Restaurant Industry
Desert Moon is the East Coast's original Fresh Mexican Grille franchise.
Desert Moon is "The Fresh, Healthful Alternative to Fast Food" since 1992.
We don't measure our success by how well we SELL franchises, but rather HOW
WELL OUR FRANCHISE RESTAURANTS PERFORM. Great unit economics, full training &
support with fully protected territories.
It's all about the food!!! Fresh ingredients, big flavor, made to order, zero
trans fat, hi fiber, low fat with Gluten free and key Organic items. Our
modified table service is set in a fun, fast casual environment that
separates us from the competition. The most innovative approach and highest
quality in Fast Casual today!
Fresh Mexican/Southwestern Is The Fastest Growing Segment In The Fast
Casual Restaurant Industry... Growing 40% Faster Than Burgers & Pizza!
Welcome to the Moon!
The Desert Moon is providing consumers with the flavors, color & spirit of
the southwest! Through its use of cool Southwestern colors, trademarked
landscape designs, howling coyotes and desert cacti, there isn't a more
distinctive "Fresh-Mexican" brand in the market. Indeed, driven by its
chef-developed menu, there isn't a fast casual operation that delivers
more flavors, more boldly than the Desert Moon!
A Healthful, Fresh Alternative
Differentiating itself from its typical Mexican fast-food counterparts,
Desert Moon menu offerings are a fusion of Fresh Mexican/Southwestern recipes.
Prepared in our full view/open kitchen, our guests are offered a choice of
Charbroiled Lean Steak, Skinless Chicken Breast, or Fire roasted vegetables any
of which may be wrapped in a soft, warm, flour or whole wheat tortilla with a
combination of high quality, made-from-scratch salsas, ranch beans, yellow rice,
guacamole or fresh vegetables. The result is food that is unique in the fast
casual venue, extremely flavorful and sought after by quality driven
consumers. To compliment our food, some Desert Moon restaurants offer
"signature" hand-shaken Margaritas and a selection of Mexican Beer.
It's a Simple Formula...made Simpler
Provide a better quality product, prepared in a more attractive restaurants,
with teammembers trained to give great guest service and provide it all at a
At Desert Moon we've taken it a step further. All complicated recipes have
been outsourced—creating the ease of operation and product consistency needed
for franchising, while eliminating the costs of a high salaried chef. We've
developed our own proprietary products: skinless chicken breast, custom trimmed
steak, black bean soups, and ranch beans to name a few. We've negotiated
national pricing with Coca-Cola and established rebate programs with several
other suppliers. In short, we've built the industry's most streamlined
Combining the food quality of a full-service restaurant with the rapid
efficiency of a fast-feeder, Desert Moon's Fresh Mexican Grille defines one of
the most compelling trends driving restaurant growth today—the consumer's demand
for flavor, quality, and value.