Econo Lodge Hotel Franchise Information

The Econo Lodge brand hotel is one of the best-known names in its category and offers clean, comfortable and affordable lodging with great curb appeal to value-conscious travelers. Econo Lodge is one of Choice Hotels seven brands offered worldwide. There are almost 5,000 Choice hotels open and under development in 46 countries totaling almost 400,000 rooms.

We have a long, solid history in hospitality and franchise development that helps us better understand what it takes and how to get there. We have developed an exceptional set of resources, operational systems and marketing programs help you create and maintain the best hotel for your unique needs. That helps you reach all your goals.

Most importantly, we believe that success comes from working together...every step of the way.

New Hotel Opening Support

The fastest route to success depends on getting the best possible start. This is where you will truly appreciate our attention to process and detail. This is where our 60-years experience in creating the procedures and products that facilitate hotel development really makes a difference.

We provide what you need to start-up efficiently and effectively. A New Hotel Opening specialist will visit you to provide step-by-step techniques to achieve successful sales and marketing, to assist you with your initial sales and marketing activities, and help you achieve fair market share as quickly as possible.

Start-Up Training

We offer Total Lodging by Choice (TLC), an orientations program preparing you to enter the Choice system. You will receive the knowledge and skills you need to open and operate your hotel, develop an effective marketing program, and how to fully utilize all of Choice's resources for your benefit:

• Competition
• Marketing
• Building Your Hotel
• Reservations
• Guest Relations
• Staffing Management
• Operations
• Budgeting

Pre-Opening Operations Training
This educates all your staff on basic front office/guest services operations, basic maintenance operations, basic housekeeping operations, Choice Central Reservations System functionality, and Choice programs, such as 100% Satisfaction Guarantee.

Grand Opening Support

Your Franchise Service Director (FSD) and Sales Support Director (SSD) will provide you with assistance in preparing your hotel's grand opening, including press releases and ideas for making your event memorable and successful.

Brand Recognition

Traffic starts with brands that are recognized and respected. Choice Hotels has got it.

Directories

Your property is listed in millions of copies of Choice directories that are distributed to travelers and intermediaries around the world.

Co-op Advertising

Your advertising budget becomes very efficient when you combine a part of it with the advertising efforts of other Choice hotels in your area.

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