Gold's Gym Franchise Information

The Story Of Gold’s Gym

Gold’s Gym has been providing fitness results since our original location opened in 1965 in Venice, California. The premier gym for serious fitness and Southern California’s fitness enthusiasts, our Venice gym quickly became known as “The Mecca of Bodybuilding.” and received international acclaim in 1977 when it was featured in the movie Pumping Iron.

Since our first franchised gym opened in San Francisco in 1980, Gold’s Gym Franchising has been the #1 health club franchise in the world. In 1993 we reached 1 million members and less than a decade later, in 2000, we had reached more than 2 million total members.

In just four amazing decades, Gold’s Gym has become the largest co-ed gym chain in the world, boasting more than 600 facilities in 42 states and 27 countries. It is the gym of preference for amateur and pro athletes, fitness and beauty conscience entertainment industry professionals, and every day people committed to their health and the quality of their lives. With now more than 3 million members worldwide, Gold’s Gym’s unmatched experience and expertise continues to change lives by helping people from all walks of life achieve their fitness potential.

 The Power of the Brand

Brand Awareness is one of any company’s most important assets and certainly the strong brand awareness enjoyed by the Gold’s Gym brand is a key reason to consider a franchise. Franchisees benefit from over 40 years of Gold's Gym brand recognition as the fitness industry creator and leader - it’s an achievement that provides our franchise owners an instant advantage over other fitness clubs.

Gold's Gym has established worldwide recognition through millions of dollars of advertising placement, consistent P.R. exposure and strategic marketing alliances and promotions. Members trust our tradition of excellence. Our brand awareness is constantly reinforced when they see us in Hollywood films and TV shows like:

• Adam Sandler’s The Longest Yard
• The Dr. Phil Show’s official gym for the Ultimate Weight Loss Challenge
• VH1’s Celebrity Fit Club
• Entourage, Wheel of Fortune, Hogan Knows Best and Extreme Home Makeover

Gold’s ongoing national media exposure shows we're the multi-generational choice of celebrities, professional athletes and successful fitness enthusiasts. Our nationwide list of VIP members reads like a “who’s who” of Hollywood and pro athletes including names like The Rock.
Franchisee Support

As a gold’s gym franchisee, you benefit from the support of a successful international company with over 40 years of experience. We have developed and invested in proven systems and resources to help you build and maintain a premium facility. As part of the franchise program, we give you the structure, tools and resources to help you with all of your needs.

Primary areas of support include:

The Gold's Gym National Vendor Program
Turn Key Marketing Support
TRAINING AND DEVELOPMENT - INITIAL, ONGOING AND WEB BASED

• Gold’s Gym University
• Gold’s Gym Management Institute
• The Gold's Gym Body Success Institute
• The Gold's Gym Online Training System
• REGIONAL Field Managers
• Additional Revenues through RETAIL AND LICENSING
• MARKET ANALYSIS
• ARCHITECTURAL DESIGN
• Gold’s Gym franchise associations AND Alliances
• GROUP EXERCISE PROGRAMMING
• NUTRITION PLATFORM
• HUMAN RESOURCE SOFTWARE
• MEMBER FEEDBACK MANAGEMENT SYSTEM
• GOLD’S GYM INTERNATIONAL CONVENTION
• PERSONALIZED WEBSITE
• FRANCHISEE ONLY INTRANET