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Learn About Heidi's Brooklyn Deli Franchises
Heidi's In A Snap-Shot
What began as a small, neighborhood corner ice cream parlor has evolved into a
full-fledged deli. Started by a couple of Brooklyn transplants looking for the
flavors of home, this deli comes with a heavy dose of New York flavor and a bit
of New York attitude. Naked bagels are a mere $.89 apiece, or start with the
Brooklyn Breakfast sandwich, piled with cheese, eggs and a choice of meat. The
deli also has 31 sandwiches, including meatloaf, and in true New York fashion
sells Sabrett hot dogs. There are also an array of desserts, and a full
selection of coffee and espresso drinks.
Started as a bagel and Ice cream store in a small 1400 sq. ft space in a
100-year-old building in Denver Colorado, Heidi's "Bagels and Ice Cream," later
named "Heidi's Brooklyn Deli," was opened September 9th 1994.
Heidi and Steve Naples came to Colorado from Brooklyn New York in search of a
place that would feed their spirit. They never knew that while Denver was a
great place to feed their spirit, feeding their stomachs was a whole different
smear of cream cheese.
Steve found himself raising money selling television commercial time for the ABC
affiliate, while Heidi was raising their two small girls. After five years of
being surrounded with fast food chains and "kind of" Deli food, Steve and Heidi
took the plunge. And with a small second mortgage on their 105-year-old fixer
upper, they opened their first store.
At the same time Steve and Heidi were opening "Heidi's Bagels and Ice cream"
Steve also continued to support the family by selling Television airtime. This
was until he found himself too busy ordering deli meats from the TV station. He
knew if he didn't make a decision, he too would be dead meat. So, with no money
in the bank, but customers at the store door, he quit. This decision cut his
income more than in half. He lost the expensive suits as well as the expense
accounts and started smearing cream cheese in a big way. No problem, they
figured, they could eat and sleep at the store if things didn't work out.
Luckily it all worked out, and Heidi's Bagels and Ice cream grew from a 1400 sq.
ft shop, selling only bagels and Ice Cream and a few sandwiches, to an almost
4000 sq. ft full deli. Selling over 35 different killer sandwiches on fresh
baked bread, hot foods, desserts and of course fresh baked bagels and 32 flavors
of ice cream, Heidi's Brooklyn Deli was born in the summer of 1997.
In one month from being a bagel and ice cream store to a full deli, Heidi's
gross receipts doubled.
In May of 1999 a second Heidi's Brooklyn Deli was born in a northern suburb of
Denver called Northglenn, Colorado. This additional store has surpassed every
expectation almost matching the first store's revenue in its first month of
Still today Heidi and Steve Naples, and their over growing staff, work hard
everyday to bring a real, true deli experience to the West. While Steve and
Heidi are the only owners of the concept, they are presently granting a limited
number of franchises across the country.
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