INTERIORS by Decorating Den is celebrating their 36th year of "Making the
World More Beautiful, One Room at a Time."
A beautiful business awaits you with INTERIORS by Decorating Den, the world's
largest interior decorating franchiser and a leader in the home furnishing
industry. We currently have over 500 franchisees and decorators throughout the
U.S. & Canada. Formal decorating experience is not required as we offer an
extensive training program.
The services of our professionally trained decorators are unique: we bring
thousands of samples from top brand name manufacturers directly to our clients'
homes. From there, our focus is on the individual lifestyles, budgets and
long-term needs and desires of our clients.
We go to our clients' homes by appointment in a customized ColorVan that
carries thousands of samples of draperies, blinds, carpeting, wall coverings,
fine furniture, accessories, lighting, artwork & more. Decorators work with the
clients (in the client's own lighting) to select the products that fit the
client's lifestyle. Initial consultations are complimentary and products are
high quality ranging in the good/better/best categories to meet most every
budget. Our franchisees buy direct from manufacturers at wholesale prices and
offer them to their clients at competitive retail.
A Thriving Business of Your Own
For a surprisingly low investment, you too can begin building equity and a real
future with your own Decorating Den franchise. Consider these advantages:
- Being your own boss in an expanding industry
- Home Based Office - Low Overhead
- Create Your Own Hours - Flexible for family time
- No prior decorating experience required - our training program is widely
- Wholesale accounts with over 100 top suppliers & manufacturers
- You are in business for yourself, but not by yourself with local and
What Our Franchisees Say About Us
"If I had to do all the buying and negotiating with vendors, I know that I would
not have the time to expand my business or even spend the time with clients
working on design projects, which is what I love to do. Someone else works with
the vendors. They provide great marketing materials, so I don't have to develop
them myself and at a huge savings for me. The best part about being a part of
IDD is working for myself, but not by myself.” Tonie Vander Hulst, Redlands,
"There are a number of reasons why I like running this business: flexibility,
being my own boss, using my creative talents to serve others. It's fun listening
to what the clients needs are, then interpreting those needs into an interior
they will enjoy within their budget." Marya Taylor, Barrington, Illinois
"I like this business because I am in control of my own time. I also enjoy
working with clients, contractors, and vendors. There is a unique satisfaction
of seeing a project come together and a happy customer!" Cinda Borling, Ft.
Initial and ongoing training of franchise owners is a basic ingredient of our
system and covers design principles, product knowledge, sales and marketing, and
business management. Training begins with a 45-day home study preparation
program. New franchisees then attend Professional Decorating and Sales School, a
comprehensive 2-week classroom training session conducted at Lifestyle
University located in our corporate headquarters in Historic Easton, Maryland.
Ongoing training is provided through weekly sessions, as well as monthly
regional meetings, an annual conference, special national training events, and
the Executive Franchise program.
We have partnered with more than 100 of the top names in home decorating,
including Kravet, Waverly and Hunter-Douglas, and offer clients an exceptional
product line. The buying power of the franchise network offers many special
benefits not available to an independent decorator.
Decorating Den franchise owners are supported by an outstanding marketing
program designed to build client confidence, credibility and name recognition.
Franchisees order professionally created monthly mailers, including customizable
newsletters, tri-fold mailers and postcards, which are all customizable online
to make marketing even simpler. Also available are free downloadable newspaper
inserts, decorating columns, press releases, and "turn-key" direct mail
programs, which target prime customers in the business owners' exclusive
marketing territory. Additional marketing support comes in the way of a
professional TV and radio ads, mailers geared toward specific groups such as new
homeowners, Yellow Pages advertising, and national advertising in consumer
We use the latest technology to stream-line business functions and enhance
communications within the organization. Our intranet system enables franchise
owners to communicate online with other franchise owners as well as with
regional directors and managers, and corporate office personnel. Customized
accounting software is available and the company has a "Design Center Online," a
complete supplier's resource connection.