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Learn About Long John Silver's Franchises
Long John Silver's is America's largest quick-service seafood chain with
more than 1,200 units worldwide. The first Long John Silver's Fish 'n' Chips
opened in 1969 in response to growing consumer demand for quick-service seafood.
This new approach gained overwhelming acceptance and has led to bold modern
restaurants and a menu that meets the taste of today's consumers.
As the concept has grown, Long John Silver's menu has likewise evolved. Today,
we offer a menu that meets the desire of consumers looking for more variety and
great taste. Our exciting array of flavor profiles and taste sensations includes
a variety of signature batter-dipped fish, chicken, and seafood; breaded fish; a
signature sandwich line; salads and desserts.
Our promise, to provide each guest great tasting, reasonably priced fish,
chicken and seafood in a fast and friendly manner on every visit ensures Long
John Silver's position in American Culture.
In May 2002 Long John Silver's became a part of YUM! Brands Inc, the world's
largest restaurant company in terms of system units with nearly 32,500 in more
than 100 countries and territories. Yum! Brands also owns A&W All-American Food
Restaurants, KFC, Pizza Hut and Taco Bell restaurants.
Franchising with Long John Silver's and Yum! Brands
This is your opportunity to invest in Long John Silver's and Yum! Brands and
experience the power of big, category-leading brands!
We believe there has never been a more exciting time to be a part of Yum! Brands
and Long John Silver's! When we created Yum! Brands, we had the privilege of
possessing a heritage of success established by the founders of KFC, Pizza Hut,
Taco Bell, Long John Silver's, and A&W. Their leadership and innovation helped
launch the quick service restaurant industry. The brands they created enjoy
worldwide recognition and popularity. Yum! Brands is the biggest restaurant
company in the world, and we are the worldwide leader in our product categories!
Do You Have What It Takes? Commitment. Capital. Capability.
While Yum! franchising and Long John Silver's is a fantastic opportunity for
many, it may not be for everyone. We're looking for entrepreneurs with the
aptitude to build a business. In fact, we are looking for a three-store
commitment over a three-year period. If you're one of these people, have a look
at the following criteria to see if Yum! is right for you:
- Do you have capital to grow?
- Do you have a passion for operations?
- Are you committed to building people capability?
Multibranding and Markets of Opportunity
Yum! Brand, the leader in Multibranding, is looking for energetic new
franchisees to share in our purpose and passion for Customer Mania by putting a
Yum! on customers' faces around the world. You can leverage our foodservice and
Multibranding experience to capitalize on market development opportunities.
Yum! believes Multibranding is the key to the future of the QSR business. Owning
more than one brand allows you to "eliminate the veto vote" and give your
consumers a "WOW" experience. Research shows that consumers prefer Multibrand
restaurants six to one over single brands.
What Do You Get With Over 50 Years of Franchising?
- Proven support from Yum! & Long John Silver's- You become part of
an organization with tremendous franchise support including advertising,
business coaching, training, development and cooperative sourcing. We strive
to work as "one system" because it's the best way to meet our customer's
needs. You invest in us. We invest in you.
- Advertising & Marketing - Yum! is committed to making Long John
Silver's even bigger. Last year alone, Yum! and its franchisees spent more
than $600 million in consumer advertising. National marketing news is
communicated regularly throughout the year. Many markets have local
advertising cooperatives to coordinate local marketing activity. Franchisees
are encouraged, but not required, to participate in system promotions.
- Franchise Recruiters - Yum! Franchise Recruiters will help you
through the new franchise approval process - from qualification to discovery
day, to site identification and registration. Franchise Specialists will
explain how to qualify as a Yum! Brands franchisee.
- Coaching - Long John Silver's has Franchise Business Coaches (FBCs)
and/or Franchise Business Leaders (FBLs) to provide business insight and
instruction as you operate your Long John Silver's. As you move into
steady-state operations, your FBC or FBL will keep you abreast of important
business initiatives, organize key regional training activity, and be your
primary point of contact.
- Training - Yum! requires that each franchisee complete Management
Team Training prior to the opening of their Long John Silver's. Single brands
require six to eight weeks training for key restaurant personnel. Multibrand
training depends on your level of previous quick-service restaurant (QSR)
- Yum! University - Yum! University is the training and development
arm of Yum! Brands, Inc. Its primary mission is to provide global support for
the education and institutionalization of key Yum! leadership programs for
both company leaders and franchisees.
- Standardized Building Plans/Yum! Development Services - Yum
provides franchisees with standardized building plans for all endorsed brand
combinations, including typical site layouts, exterior and interior facility
design, architectural specifications, standard equipment schedules, equipment
cut sheets, and cost baselines
- Unified Foodservice Purchasing Co-op, LLC (UFPC) - UFPC provides
supply chain management services exclusively for all corporate and most
franchise-owned A&W All-American Food, KFC, Long John Silver's, Pizza Hut
and Taco Bell outlets in the United States. Since March 1999 UFPC has saved
Yum! more than $539.6 million by negotiating costs, making volume purchase
commitments and assuming other procurement functions and risks that reduce
- Possess an entrepreneurial spirit and the ambition to build your business
- Insist on personal involvement and attention to detail
- Want to franchise with a leader in the industry
. . . a Yum! Brands franchise is a once-in-a-lifetime opportunity!
Please note: The Franchise Guide may or may not represent Long John Silver's franchise. By clicking the "Submit" button you acknowledge that your local Franchise Consultant may or may not represent Long John Silver's franchise. You will be contacted by an experienced Franchise Consultant that will discuss which franchise is right for you.